Insights

Writing that stays relevant

Notes on digital infrastructure, performance, AI discovery and conversion psychology. Updated weekly.

All core web vitals performance

performancecore web vitals
5 min read
Core Web Vitals in 2026: what actually moves the needle
INP replaced FID two years ago. Most teams still optimize the wrong thing. Here is what measurably changes rankings and conversion.
Read

Weekly letter

One essay. Saturday morning.

TarraCoata's weekly insight — no spam, no noise. Unsubscribe in one click.